Start with the decision
Before introducing an AI workflow, name the decision it should improve. That could be which listing to refresh, where to investigate wasted ad spend or which shopper questions need a clearer answer. A defined question makes the output easier to judge.
Give the work a human review
Use automation to organize inputs and prepare options. Keep a person responsible for checking product facts, brand voice and commercial context. A fast first draft is useful only when someone can explain why the final version fits the brand.
Build a feedback loop
Choose one bounded workflow, review its output and compare the effort and quality with the previous process. Keep the steps that improve the work, document the decisions and revisit the workflow when the business changes.
Discuss your brand ↗